Kia Motors Australia finished 2010 just how it started the year: another strong month of sales growth across the passenger and SUV segments.
During 2010 Kia sold 23848 vehicles, an increase of 22.9% compared to 2009 and more than double the Australian new car market increase of 10.5%.
“Kia passenger sales were up 2373 units or some 15% compared to 2009 while in the competitive SUV segment, our sales were up a very pleasing 63.1% which was well ahead of the segment growth of 25%,” said Kia Motors Australia COO, Mr Tony Barlow.
“In 2011 that trend will continue as new efficient engines are incorporated into sleeker Schreyer-designed Kia vehicles. Our local product development team will also continue to optimise all new Kia vehicles to ensure they meet the high standard expected by the discerning Australian driver.”
In the passenger segment, the introduction of the 5-door Cerato to the Kia family provided a healthy sales rush. December saw 328 Ceratos retailed, 62% more than December 2009. Total sales for the year were up by 33.4%.
Kia Carnival continued its domination of people movers under $40,000 with 277 December sales providing it with 30.9% market share in the category.
In the SUV segment a successful run-out campaign and then the arrival of the award-winning all-new Sportage saw the compact SUV’s figures increase by 60.8% compared to 2009 sales results.
In terms of a year-on-year increase in sales the accolades go to Kia Sorento which showed a 66.6% improvement throughout 2010.
The roll out of new and exciting vehicles continues for Kia throughout 2011 with its first launch, the all-new Optima, to take place at the Australian Tennis Open later this month.
With its sleek appearance, a brand new direct injection petrol engine and a long list of factory fitted extras the new Optima will appear on showroom floors towards the end of January.
“With the determination of Kia to produce ever more stylish and exciting cars we are confident that the positive change in customer perception of Kia as a brand will continue,” KMAu Presdent and CEO Mr M.K. Kim said.
“While Kia will never desert our promise of outstanding value, more and more we believe people will consider Kia as a purchase of desire rather than necessity.”