After being named one of Interbrands Best Global Green Brands earlier this year, Kia Motors has jumped to number 74 on the definitive list of 100 Best Global Brands. This is nine spots ahead of last year’s ranking on the annual list put out by international brand consultancy Interbrand, which ranks the world’s most valuable brands. Moreover, Kia’s brand value has skyrocketed about 480% since 2007, after hiring Peter Schreyer as chief design officer and placing design at the core of its management philosophy.
Peter Schreyer speaks to the media at the 2014 Paris Motor Show
Additionally, high-profile marketing campaigns including sponsorship of the 2014 FIFA World Cup Brazil™ and Australian Open 2014 tennis championship as well as recent new product launches (including the Soul EV) have all contributed to this year’s significant increase in brand value.
Interbrand attributes Kia’s “continued branding efforts, expressed in the slogan, ‘The Power to Surprise’” as having led to a successful repositioning “from a ‘low cost alternative’ brand to one that appeals to more design conscious consumers, or those who value an emotional connection to brands.” And fittingly so, we have recently launched new sensory branding campaigns, including Taste of Kia and a trademark Kia sound signature.
Kia Motors vows to continue to step up our game in maintaining our image as a fun and exciting brand that resonates with our fans all over the world.