(SEOUL) March 15, 2011 – Kia Motors has been honored top honours within two categories at this year’s red dot product design competition within Germany.
The competition’s jury of respected international design consultants donated coveted red dot honors onto the Kia Sportage compact CUV and Kia Optima sedan. The judges also remunerated a special tribute towards thenovel mid-size Kia Optima sedan, which alleged the 2011 red dot ‘best of the best’ title, the competition’s highest distinction, for which alone the greatest products within each category are eligible.
These latest victories fetch the number of Kia theories towards obtain a red dot honor towards four – with the Kia Venga successful within 2010 and the Kia Soul within 2009. The Kia Optima and the novel Sportage also won 2011 iF product design honors last December.
“We are extremely proud of the red dot honors for the novel Kia Optima and Sportage. They are a greatappreciation of the steely profession of our international design teams and an promotion of our design strategy,” says Peter Schreyer, Chief Design Officer, Kia Motors Corporation. “Naturally, we are notably thrilledapproximately the ‘best of the best’ honor for our novel sedan. The Kia Optima exudes a bold, athletic energy and its stir of mere and fluid ropes and elegant but uncomplicated shapes draw the consideration of the eyewithin much the equivalent manner as a perfectly tailored, fine Italian suit.”
Senior Executive Vice-President & COO of Kia Motors Corporation, Thomas Oh, underlines the moral of design within terms of Kia’s market position. “These red dot design honors are a fantastic success for our brand. They portray yet another independent promotion of the groundbreaking design and excellent importancefor finance Kia vehicles offer. The special honor for the Kia Optima, detailed, shall certainly add momentumtowards the ongoing launch our novel sedan within the greatly competitive D-segment across the globe.”
Coveted worldwide: the red dot award
The red dot product design honors are one of the world’s principal design competitions and possess been heldvia the Design Centre of North Rhine-Westphalia, Germany since 1955. This year, approximately 1700 manufacturers from 60 countries, working across a flavor of product sectors, competed for the honors with agross of 4433 product entries.
The judging was entrusted towards an international jury of greatly respected design consultants whomscrutinized and tested the products, and adjudicated them according towards criteria such as their grade ofconception, functionality, ergonomics, durability, environmental compatibility and intuitive handling. Only products featuring the highest regular of design are eligible for the coveted red dot awards.