(SEOUL) May 17, 2012 – Kia Motors Corporation announced today that it will provide 359 passenger cars to ensure efficient and smooth transportation during UEFA EURO 2012™ in co-host countries, Poland and Ukraine, and to fulfill its requirement as a UEFA EUROTOP Partner and official automobile of UEFA EURO 2012™ (in conjunction with its sister company Hyundai Motor Company).
Kia is supplying numerous design-acclaimed models as official tournament vehicles, such as the all-new cee’d, Rio and Sportage, which are among the top selling models in Europe. Kia will also add its D-segment sedans, Cadenza and Optima Hybrid, which have not yet been introduced to European customers.
UEFA EURO 2012™ is scheduled to kick off on June 8tin Warsaw, Poland, with the champion to be crowned on July 1 in Kiev, Ukraine. The matches will take place in a total of eight cities in Poland (Warsaw, Wroclaw, Poznan, Gdansk) and Ukraine (Kiev, Donetsk, Kharkiv, Lviv). UEFA EURO 2012™ is considered the biggest and most prestigious event among Kia’s UEFA sponsored competitions.
“With only five weeks to go before the tournament begins, the vehicle handover is an essential part of the preparation for UEFA EURO 2012,” said UEFA Marketing Director Guy-Laurent Epstein at the ceremony. “Recognized as a leading global maker of stylish, reliable and comfortable vehicles, Kia will provide EURO officials, VIPs and others with safe, convenient transportation.”
Benny Oeyen, Marketing Vice-President of Kia Motors Europe, delightedly expressed, “Kia Motors is a proud supporter of football and we are excited to play an integral role in the successful coordination of EURO 2012. We believe that connecting with the world through its most watched sport will not only raise the profile of the Kia brand, but also demonstrate Kia’s unique identity and attributes.”
Furthermore, in order to ensure smooth operation, a ‘Kia Roadside Assistance Team’ will be available 24-hours a day from June 2 to July 4. The team will provide various emergency services to ensure the safety and convenience of drivers and passengers of official cars.
Kia Motors has taken an active role in supporting EURO 2012 from the initial stages of the tournament
In addition to its close partnership with UEFA, Kia Motors is also a FIFA Partner, in conjunction with Hyundai Motor, and will sponsor the 2014, 2018 and 2022 FIFA World Cups. On a local level, Kia Motors has partnered withseveral premier professional European football clubs including FC Bordeaux of France and Moscow Spartak FC.