LAS VEGAS, November 1, 2011 – Kia Motors America (KMA) is the fastest growing car company in the US, but what’s the point if you can’t some fun.
With a growing sports marketing portfolio that includes basketball, women’s golf, motorsports and more, Kia arrives in fabulous Las Vegas for the 2011 SEMA Show with a roster of four outrageous sports-themed vehicles, including two cars built by the world famous West Coast Customs (WCC).
Additional vehicles were conceived and built in-partnership with the popular lifestyle magazine, Antenna. Visitors to the Kia display at SEMA will also be able to revisit the classic video games of the 1980s on five iCade gaming stations utilizing iPads® and enjoy tunes being spun throughout the show by DJ Danny.
“Kia is experiencing unprecedented growth and momentum and we’re bringing our most exciting range of show cars ever to this year’s SEMA Show, including several variations on the stylish all-new 2012 Rio 5-door and the fuel-efficient and technology-laden Optima Hybrid,” said KMA vice-president marketing and communications, Michael Sprague.
“Our involvement in the world of sports has dramatically increased awareness and perception of the Kia brand, and together with some high-profile partners we have created a lineup of fun and eye-catching vehicles with unique back stories and plenty of personality.”