Kia’s bold projection of strong annual double-digit growth is right on track with the year-to-date growth hitting 22.7 per cent in a market that saw a softening of sales in April, according to new car sales figures released by the Federal Chamber Of Automotive Industries today.
Monthly sales were up 24.4 per cent over April last year and those figures are supported across the Kia range with SUV sales up by an impressive 30.4 per cent and passenger sales increased by 23.8 per cent in a market that was down by 2.5 per cent compared to April 2011.
Leading the charge in the passenger segment is the stunning Kia Optima up a massive 190.7 per cent jump compared to April 2011. The Optima’s slice of market share in the ‘Medium under $60,000’ segment also increased significantly jumping from 1.2 per cent to 3.5 per cent.
“This is a very rewarding result for Kia,” said Kia Motors Australia Chief Operating Officer, Tony Barlow.
“Our continuing strong sales in what was a very soft month signifies Kia is right on track, no matter what, to reach its aggressive sales growth target in 2012. Once again, one of the most pleasing aspects of the month was that sales remained strong across the model range.
”With several of those models, such as Sorento and Cerato, late in their model cycles it is a good indication that buyers are looking past badge snobbery and purchasing on quality and value.”
Kia’s SUV figures were lifted by a very strong sales month for Sorento with the Large SUV jumping 71.3 per cent when compared to the same month last year.
Kia Motors Australia is re-launching the Sorento later in the year with a significant facelift.