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Kia Motors Australia has entered the SPACE race with the completion of the first of a multi-million dollar corporate identity roll-out for the company’s 124 dealerships.

Thomson Kia, at Parramatta, is one of the first dealerships in the world to display the new Kia corporate look _ dubbed SPACE _ and will be joined this year by another 35 of KMAu’s key Metropolitan and Provincial dealerships. The extensive Australia-wide project is scheduled to be completed within four years.

“This is the first time we have had a completely integrated solution to the corporate identity of our dealerships and is just another reflection of Kia’s commitment to getting it right all across the board,” KMAu Chief Operating Officer, Tony Barlow, said.

“Our cars are winning widespread praise and the SPACE program is one more way of enhancing the new car experience for our growing family of customers.”

The SPACE concept encompasses a fresh restyling of the dealerships from the exterior fascia, the furniture and design of the showroom and customer welcome areas through to the service area.

Kia’s 124 dealerships across Australia cover metropolitan, provincial and country areas in a comprehensive service network.

There are 43 dealerships in NSW, 29 in Queensland, 25 in Victoria, 13 in Western Australia, 11 in South Australia, two in Tasmania and one in Darwin.