Kia back in the Top 10 club

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Kia back in the Top 10 club

September 9, 2011 / 1630 /
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Kia has broken back into the Top 10 for August with a sales increase of almost 10 per cent over the previous year, according to official industry figures released by VFACTS.

With sales of 2102 cars in August Kia has stepped back into 10th position amongst Australia’s top-selling automotive manufacturers.

“In what has been a challenging environment this is a clear indication that Australian buyers are willing to look closely at the new Kia range,” Kia Motors Australia Chief Operating Officer, Tony Barlow, said.

“With the launch of the all-new Rio due in September and stocks of the superseded model dwindling it was always going to be a difficult month for us in the marketplace. However, the fact that other models in the range stepped up to the plate to keep Kia’s momentum going is exciting and satisfying.”

While stock shortages saw sales of the run-out Rio tumble by more than 67 per cent, the Cerato continued its stellar climb up the numbers with an increase of 92.3 per cent over the same month in 2010. For the year, Cerato sales _ boosted by the arrival of the well-received 5-door Hatch _ have jumped 73.1 per cent.

Kia’s dominance of the People Mover under $55,000 market increased in August with a 43.5 per cent share, giving a dominant year-to-date share of 35.8 per cent. The increased demand for Carnival in August was driven by the arrival of the segment-leading 3.5-litre petrol V6 and the widely-praised 2.2 R series diesel.

Soul enjoyed a popularity revival from a small base with a jump in sales of 192.9 per cent for the month over 2010 while Rondo also picked up ground for the month with a 91.3 per cent rise in sales.

Sportage and Sorento continued their strong demand and with improved supply for the month increased sales by 7 percent and 91.8 per cent respectively over last August. Optima maintained its popularity on supply-constrained demand.

“With almost universal growth in model demand Kia is continuing to track on target for our business plan,” Mr Barlow said. “With genuine market excitement over new Rio we are confident that will continue through the second half of the year.”

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