(SEOUL) May 17, 2012 – Kia Motors Corporation announced today that it will provide 359 passenger cars to ensure efficient and smooth transportation during UEFA EURO 2012™ in co-host countries, Poland and Ukraine, and to fulfill its requirement as a UEFA EUROTOP Partner and official automobile of UEFA EURO 2012™ (in conjunction with its sister company Hyundai Motor Company).
Kia is supplying numerous design-acclaimed models as official tournament vehicles, such as the all-new cee’d, Rio and Sportage, which are among the top selling models in Europe. Kia will also add its D-segment sedans, Cadenza and Optima Hybrid, which have not yet been introduced to European customers.
UEFA EURO 2012™ is scheduled to kick off on June 8tin Warsaw, Poland, with the champion to be crowned on July 1 in Kiev, Ukraine. The matches will take place in a total of eight cities in Poland (Warsaw, Wroclaw, Poznan, Gdansk) and Ukraine (Kiev, Donetsk, Kharkiv, Lviv). UEFA EURO 2012™ is considered the biggest and most prestigious event among Kia’s UEFA sponsored competitions.
“With only five weeks to go before the tournament begins, the vehicle handover is an essential part of the preparation for UEFA EURO 2012,” said UEFA Marketing Director Guy-Laurent Epstein at the ceremony. “Recognized as a leading global maker of stylish, reliable and comfortable vehicles, Kia will provide EURO officials, VIPs and others with safe, convenient transportation.”
Benny Oeyen, Marketing Vice-President of Kia Motors Europe, delightedly expressed, “Kia Motors is a proud supporter of football and we are excited to play an integral role in the successful coordination of EURO 2012. We believe that connecting with the world through its most watched sport will not only raise the profile of the Kia brand, but also demonstrate Kia’s unique identity and attributes.”
Furthermore, in order to ensure smooth operation, a ‘Kia Roadside Assistance Team’ will be available 24-hours a day from June 2 to July 4. The team will provide various emergency services to ensure the safety and convenience of drivers and passengers of official cars.
Kia Motors has taken an active role in supporting EURO 2012 from the initial stages of the tournament
In addition to its close partnership with UEFA, Kia Motors is also a FIFA Partner, in conjunction with Hyundai Motor, and will sponsor the 2014, 2018 and 2022 FIFA World Cups. On a local level, Kia Motors has partnered withseveral premier professional European football clubs including FC Bordeaux of France and Moscow Spartak FC.
Rising Korean car maker Kia has appointed a new dealership to serve Brisbane motorists and the timing couldn’t be better. Toowong Kia started operations recently at 601 Milton Road, on a well know site which it shares with Toowong Mitsubishi are the Toowong Roundabout.
Serving buyers and service parts customers in the central business district and surrounding suburbs, Toowong Kia completes a network of Kia dealerships in the Brisbane Region. Dealer principal Craig Burgess says his family owned franchise has launched at an ideal time, with new Kia models just released or arriving soon in the showroom. ‘Kia as a brand has been growing steadily for the past 12 months. The kia sportive SUV is proving very popular with SUV buyers and so is the Cerato small car.
The Cerato sedan has just been joined by a very attractive five-door hatchback variant, the medium size Sorrent SUV has just been awarded the maximum five-star crash protection rating, the 2 door Koup is expanding to two models and we are keenly looking forward to the early 2011 launch of the striking all-new Optima sedan.
All these models represent the very latest in family car technology for performance, safety, economy and comfort. Kia’s diesel engines, in particular, provide an outstanding driving experience with their strong power, smoothness, low fuel consumption and minimal emissions’. But a tempting model choice should not be the only consideration when shopping for a new car at Brisbane Kia in Toowong, Mr Burgess advises.
The promise of good service and support is also improtant for long-term ownership enjoyment. “It starts with ensuring the customer has a completely satisfactory buying experience and continues with a service department that is decocted to maintaining the car in optimum condition with minimal inconvenience or expense for the owner. We strive for that at Toowong Kia Brisabne. We’re a family company and deliver the kind of service people would expect with that.
While the new Kia models continue to arrive, Brisbane Kia in Toowong is preparing to display them in a new stand alone showroom to be built early in the new year. It will be the first dealership in Australia to adopt Kia’s new corporate design style.