Kia Motors Australia has punched in a record monthly market share as the world’s fastest-growing manufacturer continues its month-on-month sales growth in a contacting Australian new car market.
Kia’s April market share of 2.71 per cent is the highest the company has recorded since the formation of the KMAu organisation in 2006.
“That is a wonderful result for Kia in what is, and is likely to remain, a difficult market,” KMAu Chief Operating Officer Tony Barlow said. “It is not only pleasing that we were able to maintain growth in a new car market that is down 8.8 per cent on the same month last year, but the growth was across almost every model in the range.
“There is no doubt the rest of the year will have its own challenges, but with an all-new Rio on the horizon and the promise of a slight freeing-up of supply for the second half of the year it augers well for Kia.”
Cerato was one of the stars of the month with demand for the new hatch pushing sales up more than 48 per cent year-to-date while buyers have also started to rediscover the Rondo compact people mover with a steady 22.7 per cent rise in year-to-date sales.
Kia’s Carnival, the perennial market leader in the large people mover segment, made it business as usual with a 41 per cent share of the market and a healthy 35.4 per cent year-to-date growth.
Other members of the Kia garage to punch above the market rate were Sorento (up 11.9 per cent), Sportage (up 9.3 per cent) and Soul (7.4 per cent increase).
Kia’s latest style hero, the mid-size Optima, continued with demand outstripping supply as has been the case since the car was launched to rave reviews in January.
“Increasingly we are seeing evidence of the purchase of Kia vehicles becoming desire driven rather than simply price driven,” Mr Barlow said. “That has been the case with Sportage, Sorento and Optima in particular _ and with the arrival of the all-new Rio in the second half of the year it is a trend we believe will only gather momentum.”
One of Australia’s most popular people movers, the Kia Carnival, will help one of Australia’s most popular heroes, Ben 10, move his famous time machine around the country.
Cartoon Network’s BEN 10 LIVE: Time Machine features the world’s favourite boy-hero Ben Tennyson on an adventure through time and space to keep the Omnitrix and the Ultimatrix safe from the clutches of his foes.
Keeping the tour staff and crew safe is a fleet of Kia Grand Carnivals and a Kia Soul. Over the next four months and 25 shows, the Kia vehicles are going to play a key role in shifting performers and staff around the country, travelling more than 20,000km in the process.
“Last year we helped Dora the Explorer. This year it’s Ben’s turn,” said Kia Motors Australia Chief Operating Officer, Tony Barlow.
“These shows are so up-close and exciting and the stunts are spectacular. We are proud to be associated with such a professional outfit and understand the value in bringing these young kids and live theatre together in such an electronics dominated world,” he said.
With great special effects, awesome costumes and super-cool stunts, Cartoon Network’sBEN 10 LIVE: Time Machine sees Ben Tennyson on a mission to save the past, present and future of the universe!
The live tour which officially started on April 12 in Melbourne, will spend the next four months touring Victoria, Tasmania, Queensland and NSW.
Ben 10 is one of Cartoon Network’s most popular TV programs viewed in over 2.9 million homes in Australia and New Zealand.
Kia Motors America (KMA) today celebrated the world premier of the comprehensively upgraded 2012 Kia Soul at the New York International Auto Show.
The product that began Kia Motors’ design-led transformation returns to New York with a fresh and updated look, more power, and the same funky demeanour that consumers all around the world have come to love from this compact crossover. The hugely successful Soul is fine-tuned for 2012 with a significant number of technology and powertrain enhancements to deliver more power and improved fuel efficiency.
“After just two model years, we’ve given the 2012 Soul significant improvements in power, style and fuel economy, making this iconic vehicle the perfect package for consumers looking for something a little outside the box,” said Kia’s Michael Sprague. “The Soul has always stood out from the crowd and is responsible for bringing new customers to the Kia brand and positioning the company for a series of record-breaking successes. With gas prices on the rise, this refresh adds even more style and fun-to-drive performance, while also improving fuel economy by 10 percent.”
More Power, Less Fuel
The 2012 Soul will amplify the fun-to-drive factor with significant horsepower increases, new six-speed transmissions and the ability to deliver up to 34 miles per gallon on the highway. A new 1.6-litre GDI engine produces 135HP (100kW), an 11 percent increase from the previous engine). For buyers looking for a greater boost in power, a new 2.0-litre four-cylinder engine is available with either a six-speed manual or a six-speed automatic transmission – advanced technology that is rare in this segment.
This engine, which produces 160HP (119kW), a 13 percent increase from the previous engine, and 143 pound-feet (194Nm) of torque, is standard on the three Soul models.
Kia calculates that fuel economy for the 1.6-litre is an impressive 28/34 mpg city/highway (8.4-6.9L/100km), 10 percent more efficient than the previous engine, while the 2.0-litre offers a fuel-sipping 27/33 mpg (8.7-7.1L/100km) for both the automatic and manual transmissions.
More Style & Refinement
In addition to the 2012 Soul’s performance upgrades, the new model also introduces a number of significant design improvements. On the outside, Soul is freshened with newprojector headlamps with LED daytime running lights, a redesigned hood and new front and rear bumpers. New and modern LED rear light clusters enhance the Soul’s unique design, while the overall shape of the vehicle has been finessed to give Soul a smoother and more streamlined silhouette.
Spacious, State-of-the-Art Interior
Soul envelopes its passengers within a more high-tech, futuristic cabin for 2012, featuring a generous blend of technologies at tremendous overall value. Soul was a recipient of theWard’s AutoWorld “Grooviest Interior” award for 2010, and passengers in the 2012 model will find genuine comfort in the roomy cabin.
New for 2012, an Infinity premium audio system is available on Soul+ models and standard on Soul! and Soul sport models for a more robust listening experience. Also new for 2012 is the UVO powered by Microsoft® in-car hands-free communication and infotainment system. A Premium Package is also available with heated front seats, leather seat trim, automatic climate control, and a navigation system among its upscale comforts.
Continually praised for its head-turning exterior design, fun-to-drive performance, and long list of standard safety features, the all-new 2011 Kia Optima has been included as part of “Ward’s 10 Best Interiors” list.
Kia’s midsize sedan was picked for being able to connect with midsize buyers in the US with its upscale and aesthetically pleasing interior packaging, features and overall value.
In Australia, the Optima offers an unbeatable list of standard features that sets it apart from the mid-size sedan market.
This prestigious accolade follows a slew of awards, including earning an overall five-star crash safety rating from the National Highway Traffic Safety Administration (NHTSA), being named a Consumer Guide® Automotive “Best Buy,” a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS), an Edmunds’ InsideLine.com “Editors’ Most Wanted” and “Best New Model” by Kiplinger’s Personal Finance.
With 1946 vehicles sold in October, making a total of 20,142 so far this year, the refreshed model line-up is continuing to kick goals with a 25.1% month-on-month increase and 24.4% year-to-date increase over last year.
Passenger vehicle sales were up for the month by 20.4% compared to October 2009 but the big increase was in the SUV segment which experienced a huge jump, up 55.6% in the monthly comparison and 69.4% when compared to the same year-to-date period last year.
“Our line up will only continue to get stronger,” said Kia Motors Australia Chief Operating Officer Tony Barlow. “The Peter Schreyer design makes the new cars stand out visually while the torquey new-generation engines are built to perform and to meet the latest emission standards.
“When this is combined with our local optimisation program where we adapt the ride and handling characteristics of our vehicles to specifically meet the tastes of the Australian driver, the Kia range becomes a very attractive proposition for the discerning new car buyer.”
There were a number of highlights for Kia in October, including a strong month by the Carnival people mover, with month on month sales jumping by 134.1%.
The all-new Sportage compact SUV is hitting its mark with the new model outselling the old by 44.6% compared to last October. Its big brother, the Sorento also had a spectacular month with month-on-month figures up 83.3% and year to date sales up 58.4%.
Next on the launch scene for Kia is the 5-door Cerato Hatchback which is landing on showroom floors throughout November. The sporty hatch is already being well received, particularly by the big car hire companies.
Kia’s medium sized SUV, Sorento, has received a 2011 model year refresh across the range with a long list of enhancements ranging from Bluetooth technology to leather wrapped instrument cluster housing.
All vehicles across the Sorento range from the entry level Si to the range topping Platinum will receive the latest Bluetooth technology providing hands-free mobile phone connectivity and media streaming, all operated through steering wheel mounted controls.
“Kia Motors is constantly working with, and forming strategic partnerships with, technology suppliers who can make the Kia experience more enjoyable for our customers,” said Kia Motors Australia Chief Operating Officer, Mr. Tony Barlow
“As new technology becomes available and if it passes our stringent quality controls, we make it accessible to our customers as quickly as possible.”
Other refinements across the range include a headlamp escort function where low beam illuminates the ground in front of the car at night after it has been turned off, providing occupants with enough light to get from the car to the house safely.
The top two models receive upgraded in-mirror display rear view camera offering a higher resolution image and parking guide lines, making the accidental ‘touch park’ a thing of the past.
Also on the SLi and Platinum models, the instrument cluster housing has received a new leather wrap and the front passenger window is now automatic both up and down with a built-in safety function.
The Platinum’s panoramic sunroof is now alarmed which is activated when the car is “OFF” and the driver’s door is opened.
Recommended Retail Pricing for the Sorento Si remains unchanged with the 2WD automatic, 2.4-litre petrol staying at $36,490 just like its 2.2-litre diesel counterparts in manual and automatic which also remain unchanged at $39,990 and $41,990 respectively.
The 2.2-litre diesel automatic SLi and Platinum models receive the list of enhancements for an additional $200 making the new recommended retail prices $46,190 and $49,190 respectively.