“Once again the Grand Carnival has proven a winner in the public forum,” Kia Motors Australia Chief Operating Officer, Mr Tony Barlow, says. “The Grand Carnival has consistently dominated sales in the people mover segment of the market and the carsales.com.au People’s Choice Award only underscores that.”
One in three people movers sold in Australia during November was a Kia Grand Carnival.
“It is also especially pleasing that the Grand Carnival is the third model out of Kia’s seven-model line-up to win award recognition this year follow Sportage’s success in Drive’s Best SUV under $40,000 category and Sorento’s win in the SUV over $40,000 category at Australia’s Best Cars.”
The carsales.com.au People’s Choice Awards are considered an important measure of the strength of brands and models in the new car marketplace. Voting is based on genuine customer new car purchase enquiries placed via carsales’ network of sites, including carsales.com.au, CarPoint.com.au, Redbook.com.au, discountnewcars.com.au and prestigenewcars.com.au.
The votes were tallied over a 12-month period from November 1, 2009 to October 31, 2010 with each vote equalling one genuine enquiry on a new car via one of the above mentioned carsales network websites.
Research shows a very high correlation between genuine enquiry and new car purchases. This makes the People’s Choice Awards a valuable indicator of the fortunes of brands and models within the private new car market.
carsales.com.au CEO Greg Roebuck says the 2010 carsales.com.au People’s Choice Awards were announced amidst a strongly recovering new car marketplace.
“After a challenging period for new car brands, 2010 has seen us back on track to top the million new car sales mark. The 2010 PCA winners have benefited from having great product in the market at the right time,” Roebuck said.
“The results of the carsales.com.au People’s Choice Awards reflect strongly the sentiments and purchasing decisions of private new car buyers. Unlike other awards, the winners are not chosen by a select group of people but rather the general car shopping public. They are the result of the literally hundreds of thousands of enquiries made by new car shoppers.”