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Show us your Kia rocking your city #KiaYourCity

October 16, 2014 / 2052 /

Every day, Kia engages with fans from 172 different countries around the world, and their enthusiasm for the Kia brand has been truly amazing. In appreciation of all of our global fans, we have been running a series on Kia’s official worldwide Facebook page called #KiaYourCity featuring Kia vehicles captured in some of the world’s most beautiful cities. The response has been remarkable, with fan photos pouring in from around the globe showing Kia rocking cities everywhere. In this dedicated BUZZ post, we would like to express our gratitude to our fans and offer you a virtual world tour through photos shared by Kia owners on our digital channels.
From the vibrant cities of the Middle East to the breathtaking scenery of Europe, Kia fans have covered it all.

Kia Sorento posing in front of the Torch Hotel, a landmark in Doha, Qatar

Kia Soul in one of the vast deserts of Kazakhstan

Kia cee’d speeding along a highway in Tenerife, Canary Islands, Spain

Kia cee´d SW having a rest in Førdedalen, Norway


Kia is always curious about the part our vehicles play in their owners’ daily lives. We are grateful for the close looks at the lives our global fans have offered through the #KiaYourCity campaign. Thank you all for sharing pictures of your Kia, and please keep them coming! Your city may be featured on our next social media posting.

Kia rises nine spots on 2014’s list of 100 Best Global Brands

October 16, 2014 / 1938 /

After being named one of Interbrands Best Global Green Brands earlier this year, Kia Motors has jumped to number 74 on the definitive list of 100 Best Global Brands. This is nine spots ahead of last year’s ranking on the annual list put out by international brand consultancy Interbrand, which ranks the world’s most valuable brands. Moreover, Kia’s brand value has skyrocketed about 480% since 2007, after hiring Peter Schreyer as chief design officer and placing design at the core of its management philosophy.

Peter Schreyer speaks to the media at the 2014 Paris Motor Show
Additionally, high-profile marketing campaigns including sponsorship of the 2014 FIFA World Cup Brazil™ and Australian Open 2014 tennis championship as well as recent new product launches (including the Soul EV) have all contributed to this year’s significant increase in brand value.

Interbrand attributes Kia’s “continued branding efforts, expressed in the slogan, ‘The Power to Surprise’” as having led to a successful repositioning “from a ‘low cost alternative’ brand to one that appeals to more design conscious consumers, or those who value an emotional connection to brands.” And fittingly so, we have recently launched new sensory branding campaigns, including Taste of Kia and a trademark Kia sound signature.
Kia Motors vows to continue to step up our game in maintaining our image as a fun and exciting brand that resonates with our fans all over the world.

High praise for Kia Venga after 100,000Km test

October 16, 2014 / 1856 /

Germany’s highly respected and popular car magazine Auto Bild has described the Kia Venga as “the dream of every buyer” after completing a trouble-free 100,000Km long-term test.
After driving the Kia Venga 1.4 Litre gasoline CVVT EcoDynamics model over a period of two years, the testers praised its spacious family-friendly cabin, high driving position easy entry and exit, versatile sliding rear bench seat and quiet engine during city driving.

Throughout the test, the Venga’s engine required no oil top-ups between servicing, the transmission was completely reliable and the car was still braking well with its original pads and discs at the end of the two years. Stripping the Kia Venga down into its numerous components with the help of experts from DEKRA (German motors vehicle inspection association), the magazine’s team examined the parts in detail and revealed only one minor fault – a cracked front fog lamp socket which would cost less than 60 dollars to replace.

Of the 97 cars subjected to Auto Bild’s long-term test since 2000, the Kia Venga has been ranked second, marking its position as one of the most reliable and satisfying cars to own,

Concluding its six-page report on the Venga. Auto Bild stated, “The problem-free Kia Venga just runs, without complaint and with complete reliability. The practical Korean car scores a dream result and its simple approach to technology makes it a role model, a new benchmark – what’s not there can’t break or go wrong.

This is an exact article taken from Kia Motors Vision 21 Issue 129.

Google View offers an inside look at Kia in Paris

October 16, 2014 / 1555 /

The 2014 Paris Motor Show is still in full swing until next week, and the Kia booth has a total of 23 cars on display for all visitors to see! Not in Paris? No worries! All Kia fans can now get a Kia Virtual Tour of the Kia booth in Paris thanks to Google View. Google View allows all Kia fans to visit the Kia displays at the Paris Motor Show from the comfort of their own home, even getting a peek inside the all-new third-generation 2015 Kia Sorento, the enhanced Kia Rio and Venga models, and the revolutionary Optima T-hybrid concept and the Soul EV!
Powered by Google View, Kia Virtual Tour displays general information about each vehicle model, and gives fans a full 360° overview of the exterior and interiors of all the latest Kia vehicles. This way, you won’t miss a single beat!

Kia Receives top-ten ranking for initial quality in 2013 J.D.Power and Associates study

October 16, 2014 / 1241 /

J.D.Power and Associates’ 2013 initial Quality Study (IQS) has ranked the Kia Soul and Kia Sportage as leaders in the compact Multi-Purpose Vehicle and Sub-compact CUV segments, respectively. And, for the first time, Kia ranks among the automotive industry’s top 10 nameplates for initial quality in the U.S. the 2013 Soul ranked first in the compact MPV segment for the second consecutive year, and the Sportage tied for the highest ranking in the sub-compact CUV category.

According to the IQS study, Kia made substantial improvements with gains that outpaces the industry average and resulted in the brands best-ever score.

The annual repost analysed responses from 83,442 respondents about 230 vehicle models and attributes across eight categories, including the driving experience, engine and transmission and a broad range of quality problem symptoms reported by vehicle owners.

This is an exact article taken from Kia Motors Vision 21 magazine issue 131 published August 2013

Dramatic new concept from Kia to debut at Frankfurt Motor Show

October 13, 2014 / 1666 /

Playful but gutsy, sturdy yet impish – Kia’s dramatic new European concept to be unveiled at the 65th Internationale Automobil-Ausstellung (AA) on 10 September hints at a possible future B-segment contender ready to take on the urban environment with style and tenacity. Accepting any challenge that the assured modern motorist may throw at it, this concept car combines a mischievous character in a clearly robust and substantial yet stylish body shape featuring a mix of contrasting materials in compact, purposeful dimensions.

Born out of Kia’s determination to seek new compact-car options for the individualistic and demanding driver for whom size is an issue, the concept features intriguing elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.

Although there are no current plans for production the vehicle’s unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.

This is an exact article taken from Kia Motors Vision 21 magazine issue 132 released September 2013.

Kia Previews Future Powertrain Technologies With all-new mild hybrid system and 7 speed dual clutch transmission

October 13, 2014 / 2662 /

Kia revealed its all-new mild hybrid powertrain at the Geneva Motor Show in March. The powertrain is designed to simultaneously reduce emissions and improve engine performance in Kia’s next-generation models.

Developed by Kia’s European R&D centre, the new hybrid system employs a 48V lead-carbon battery, which powers a small electric motor to increase the engine’s power output and cut exhaust emissions. The development team behind the mild hybrid powertrain selected lead-carbon batteries over lithium-ion equivalents as they require no active cooling, are more easily recyclable at the end of the vehicle’s life and can function much more efficiently in sub-zero temperatures.

Kia’s mild hybrid system will enable a car to be driven in an electric-only mode at low speeds and when cruising, while the battery is recharged under deceleration at all speeds. In heavy traffic and on urban roads, the powertrain will also feature a zero-emissions stop-start system. Using a belt-driven starter’s generator – replacing the conventional alternator – the engine is able to restart with almost no noise or vibration.

The battery also supplies energy to an electric supercharger, which increases torque and power at low engine speeds. Engineers behind the development of the powertrain see the electric supercharger supporting a larger conventional turbocharger, which would seamlessly take over to provide greater power and torque as engine speeds rise. The new hybrid system could also be fitted without the electric supercharger for a simpler powertrain layout in smaller models.

In applying the technologies to production cars, Kia engineers are targeting reductions in CO2 emissions of up to 15 percent, while the electric supercharger is designed to deliver power increases of 15 to 20 percent depending on its application. The new mild hybrid powertrain will be available on new diesel and gasoline production cars from Kia in the near future.

Kia also used this year’s Geneva Motor Show as a stage to showcase its all-new seven-speed dual-clutch transmission (DCT), pointing the way for future transmission developments from the Korean brand.

The new transmission – the first of its type from Kia – has been engineered to balance greater fuel efficiency with improved performance and to deliver a sportier driving experience. Designed as a more fuel efficient replacement for Kia’s existing six-speed automatic transmission, currently available as an option on the majority of Kia models, the new DCT combines the advantages of both manual and automatic transmissions while allowing for faster gear changes then both.

Throughout the development process, engineers have been targeting a seven percent improvement in fuel efficiency and a five percent improvement in acceleration (0-100kph) over the existing six speed DCT transmission.

The new seven-speed dual-clutch transmission will start to appear on production Kia cars in 2015.

This is an exact article taken from Kia Motors Vision 21, issue 139 magazine released April 2014.

Brisbane Kia 7 Year Unlimited KM Warranty

October 6, 2014 / 1537 /

Kia launches new ‘Green Light Project’ in Mozambique, Africa

September 10, 2014 / 1410 /

Kia Motors Corporation has announced the expansion of its ongoing global CSR program, the ‘Green Light Project’, as it celebrated the grand opening of a new Green Light School in Helene, Mozambique last march.

The ceremony drew an attendance of 1500 local residents and dignitaries, including Mr Agostinho Trinta, National Director for Education. Key Kia figures behind the project also attended the grand opening, including Mr Mun-Yong Chung, President of Kia Middle East & Africa Regional Headquarters, and Mr Chang-Muk Choi, Kia Motors Corporation’s Head of CSR Management Team.

Since its establishment in 2012, Kia’s Green Light Project – a global social mobility program – has sought to improve the accessibility of health and education for disadvantaged youths in some of the poorest regions in the world. Kia’s latest Green Light School initiative is the first in Mozambique, and follows two years of investments in Tanzania and Malawi.

The new project is also accompanied by vehicles to support the school’s operation, including school buses and an ambulance service. The first stage of Kia’s project in Mozambique will continue until 2018. Kia expects to make a total investment of USD 14 million in the project over the next five years.

In addition to supporting the educational facility with new infrastructure, Kia plans to invest in the school itself over the next five years by providing educational materials and medical treatments, particularly antimalarial. Additional support for local officials and residents will help ensure the Green Light School’s independence in future.

Chang-Muk Choi commented, “Since 2012, Kia has invested approximately two million USD every year into its Green Light Project, and we plan to initiate two additional projects this year across Africa. Through these projects, we hope to create greater opportunities for underprivileged adults and children in these regions, and improve their quality of life as a result.”
In August this year, a number of volunteers from Kia’s global network will visit the site of Kia’s first Green Light Project, Tanzania, to participate in community service activates with local residents. Kia also plans to expand its Green Light Project into Ethiopia in the next 12 months.

this is a exact article from Issue 140 of Kia Motors vision 21 magazine.

5 green driving tips: staying fuel-efficient

September 9, 2014 / 1524 /

Interested in keeping the environment clean? Or how about saving some extra cash? Here are five green driving tips you can follow to do your part and save some money at the same time.

Lighten Your Load
The weight of the things you carry around in your car may seem trivial, but they’re not. Extra weight in the car means more energy consumption. The easiest thing you can do to increase fuel efficiency is removing items you don’t need from your car such as all those things in your trunk that you never use. It may be convenient to have them on hand, but it is costing you money to haul them around. This is especially true for small car owners; cleaning up the junk in your trunk can really make a difference. According to the official U.S. government source for fuel economy information, you can improve your MPG by up to 2 percent for every 100 pounds you unload.
Take Care of Your Tires
Tires are also important when it comes to fuel economy. Underinflated tires are not only dangerous but they also negatively affect fuel efficiency. Properly inflated tires will have less friction on the road, reducing the energy required to run the engine. According to the US Environmental Protection Agency (EPA), maintaining tire pressure at the automaker’s recommended level can improve gas mileage by up to 6 percent. So be sure to check your tires at least once a month or before going on a long trip.

Be Gentle on the Road
If you are a smooth driver, then you are on the right track to becoming a green driver. Abrupt acceleration and braking not only deplete fuel efficiency by 33 percent, but such driving habits also result in excessive amounts of pollutants. Research shows that 1 second of jamming the accelerator produces as much carbon monoxide as 30 minutes of normal driving does! Speeding also doesn’t help with fuel-efficiency. Driving at 85 mph uses 25 percent more fuel than at 70 mph. So lay off the gas and take it slow and gentle. This will definitely work to your advantage in the long run.

Install Window Film to Keep Cool
Extreme temperatures are huge obstacles to energy saving. Using the air-conditioning drastically increases fuel consumption and emits harmful substances into the atmosphere. Besides leaving the windows open and parking in the shade, you can keep your vehicle cooler by installing window film. It is relatively inexpensive to install and extremely durable. Blocking the sunlight also has the additional benefit of reducing UV exposure, a major cause of skin cancer.

Choose More Efficient Cars
As the ultimate solution, you may consider getting a more eco-friendly automobile model for your next car, one that has higher fuel efficiency and less emissions. Better yet, you could choose a hybrid or electric car that emits virtually zero emissions! Kia is no stranger to green driving and energy savings, and has developed one of the most practical electric vehicles on the market, the Kia Soul EV. Electric car advocacy group Plug-In America found that driving an EV can save on average US$1,600 in fuel costs per year. We at Kia take energy conservation and sustainability very seriously, and we will continue to promote green driving among the world’s motoring public.

• Kia BUZZ Editorial Team


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