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Kia Sorento, Cerato, Carnival and Rondo selling quick!

March 21, 2011 / 1225 /

Kia’s Sorento, fresh Cerato, Carnival and Rondo have returned a month of intense sales across a term where the market headed southern in terms of month on month and year to date sales.

Cerato Kia

Sorento’s 238 sales was an boost of 103% on February 2010 and puts the SUV 77.2% forward of total sales this time final year.

Similarly the all-new Cerato five-door hatch, which was launched in Australia in October 2010, has contributed to a intense month, blending with the sedan to post an boost in sales of 57.1% as shortly as likened to Februaryfinal year.

Kia dominated the People Movers beneath $55,000 segment with Carnival’s 275 sales on behalf of 34.5% of allcars marketed in the category. Supported via Rondo, Kia had pair of merely six cars that worldly positive salesnumbers in the segment. Rondo was upward 65.7% likened to February 2010 and is upward 20.7% so far this year.

“The observation that the Australian automotive market worldly a slow February is no great astonishmentnotably afterwards such a intense begin to the year which is dominated via New Year sales,” said Kia Motors Australia Chief Operating Officer Tony Barlow.

“We are excited to perceive a figure of our cars standing upward and delivering intense numbers during such a period. It is a intense indication that the market believes in the strength and quality of the Kia brand.”

Kia Motors Assist in East Timor with Kia Sorento

March 21, 2011 / 1414 /

Kia Motors Australia is aiding the world’s oldest Catholic Charity reach its palliative care and medicinal servicesright through East Timor (Timor-Leste) by giving it with a Kia Sorento AWD.

The Order of Malta was established in 1048 when the Knights Hospitaller looked after unwell, poor andwounded pilgrims touring to the Holy Land. Today the governing body is still famous for its task “to service the poor and the suffering” by giving services and services to support the unwell, very aged, the handicapped and those who are marginalised and homeless.

Kia Motors Australia has gave the Australian Association of the Order of Malta with a Sorento to be employed in and throughout the Timor-Leste Capital, Dili to progress interns, medicinal personnel and equipment.

The Order of Malta’s first Ambassador to Timor-Leste, H.E. David Scarf said the augmentation of the Sorento will notably enhance the Order’s mobility and consequently its scope for to bear out humanitarian works in the area.

“Our utmost main concern in Timor-Leste is the rehabilitation of the field infirmary service by giving Basic Life Support coaching to its 67 drivers and nurses,” Mr Scarf said.

“The Sorento will give mobility to the program and will in addition be employed to transport palliative care internsto visit patients, as well as moving patients to Dili Hospital. It will in addition endeavour out of the capitalhabitation to visit the Order’s provincial ventures, touring though terrain that is not appropriate for a more typical2WD.”

Following the agent handover, the Sorento will be moved to Darwin before being conveyed to Timor-Leste.

Kia Motors Australia President and CEO, Mr MK Kim said the Order of Malta has paid out the last nine yearsrepairing expect to thousands of Timorese and is authorised to support.

“A noteworthy part of East Timor’s one million occupants are still attempting to rebuild after decades of hardship,” Mr Kim said. “If we can aid such a humanitarian governing body as the Order of Malta to enhancemedicinal and training services _ as well as infrastructure _ for our nearby occupants, then it is time andsupplies well spent.”

The Order now runs in more than 120 nations through five continents. Worldwide there are more than 12,500components, 80,000 lasting volunteers and 20,000 medicinal personnel.

Kia celebrates a landmark year. Kia Brisbane News, read more here…

March 7, 2011 / 1609 /

(SEOUL) March 1, 2011 – Kia is celebrating a ‘landmark year’ in its remarkable history by holding the premieres of three new models at the81st Salon International de l’Auto in Geneva today (Tuesday).  The all-new Kia Rio compact car is making its debut on the world stage in Switzerland.  The all-new Kia Picanto small car is appearing outside Korea for the first time.  And the new Kia Optima Hybird is being shown for the first time to a European audience.

new kia brisbane

“Kia’s uniquely powerful presence at Geneva will embody three premieres and highlight our brand’s design-led revolution, world-class engineering and advanced hybrid technologies,” commented Hyoung-Keun Lee, Vice-Chairman, Kia Motors Corporation. “In Europe and around the world, the small and compact car markets account for a huge percentage of global sales, so the introduction of new Picanto and new Rio is immensely significant for Kia in what I am sure will be a ‘landmark year’ for our brand.

During the on going global economic uncertainty, Kia products have maintained their appeal to consumers.  Last year we delivered more than 2 million vehicles to customers, an increase of 27 per cent over 2009.

“This year, I am confident that the popularity our recent introductions – Venga, Sorento, Sportage, Optima and Cadenza – will be greatly boosted by the arrival of new Picanto and new Rio in Kia showrooms,” concluded Mr Lee.

Revolutionary new Kia Rio brings design flair to B-segment

Kia’s fourth-generation Rio is a revolution, not an evolution of its predecessor.  It boasts a bold and distinctive personality, bringing the latest model into line with Kia’s design-led product range.  New Rio combines European finesse with Korean spice to create a form language that also communicates Latin flair, for a truly global appeal.

Longer, wider and lower, new Rio is set to completely redefine its position as one of the most competitive vehicles in one of the most competitive sectors – the B-segment.  New Rio will deliver low running costs and class-leading CO2 emissions – with target figures for the model range starting at just 85 g/km.

New Rio will be available with three bodystyles for the first time – four-door sedan, five-door hatchback and (from 2012) a new three-door hatchback – depending on market. The five-door (on show at Geneva) has a length of 4045 mm, the sedan will measure 4,365 mm (giving a 33% increase in trunk space to 390 litres) and all models feature a wheelbase extended by 70 mm (to 2570 mm) – greatly enhancing passenger space and cargo capacity.

The Kia Rio will offer an extensive line-up of six fuel-efficient, low CO2 engines, with the local powertrain selection tailored to best suit individual markets and consumer preferences.  Power outputs will range from 51kW (1.1-litre three-cylinder diesel in Europe), up to 103kW (1.6-litre GDI gasoline four-cylinder engine for North America).

To complement the striking exterior, Rio’s interior design has also been transformed to give the car a genuine premium feel.  Customers can select from a choice of two-tone interiors and numerous trim packs to create their own bespoke interior – underlining the fresh focus for new Rio as a mature, refined compact car.

A small car, grown up – the all-new Kia Picanto

The all-new Kia Picanto is now a small car, grown up.  It has been redesigned and re-engineered with stand-out styling that conveys a sense of solidity and maturity.  Longer than the previous model, and with an extended wheelbase, new Picanto will be offered for the first time with a choice of 5-door and 3-door body styles, it is set to become one of the most competitive vehicles in the global ‘city car’ A-segment.

The character of 3.6-metre long new Picanto has been transformed from ‘cute’ and ‘friendly’ into mature and handsome, designed to turn heads on the street, thanks to its good looking, sexy proportions and dynamic design language.  Picanto in its newest form exudes a bold self confidence which is unique in its segment.

Picanto’s new cabin will offer buyers numerous ‘big car’ comfort and convenience features – many of them fitted for the first time on a car in this segment – plus material quality and the range of trim choices that introduce a ‘premium’ level of individualisation to this segment.  The interior can be chic, sporty or premium, depending on the customer’s preference.

Every new Picanto will come with a highly efficient engine from Kia’s ‘Kappa’ family of power units.  Globally, four versions of the Kappa will be offered with power outputs ranging from 51-to-63kW.  The Picanto’s base-line CO2 figure has been lowered to just 90 g/km, with fuel consumption as low as 4.1 litres/100 km.

European premiere of Kia Optima Hybrid sedan

Following its world premiere in the USA, Kia is exhibiting its all-new Optima Hybrid sedan in front of a European audience for the first time, raising Kia’s environmental credentials to a new level.  Taking Kia forward into its ‘EcoDynamics’ era, the 4.85-metre long Optima Hybrid pioneers new technologies which are destined to appear in future Kia production models.

Scheduled to begin mass production in the first half of 2011, the Optima Hybrid employs a truly innovative Kia-developed hybrid powertrain with a combined (electric motor plus gasoline engine) output of 154kW and 265 Nm of torque.  Consequently, Kia’s latest sedan delivers a unique blend of performance – acceleration to 100 kph in 9.2 seconds and a top speed of 195 kph – plus class-leading fuel economy, achieving a 40.7 per cent fuel consumption improvement compared with a regular 2.4-litre Optima.

Kia’s ingenious, simple and cost-effective ‘parallel hybrid system’ features a special clutch fitted between the 2.4-litre gasoline engine and the small 30kW electric motor, enabling the gasoline engine to be de-coupled from the powertrain so the sleek sedan can be operated in zero-emissions, full-electric drive mode from standstill up to 100 kph. Throughout the entire driving experience the hybrid operation is automatic and seamless.

Kia’s Optima Hybrid employs a new lithium polymer battery pack developed with LG Chem.  Battery reliability is so good that the Optima’s pack will not need replacing in the vehicle’s lifespan – at least 10 years and 150,000 miles.

Class-leading performance from all-new Kia engine

March 7, 2011 / 1611 /

kia engine brisbaneMaking its international debut on Kia’s Geneva Motor Show stand alongside the new Picanto and Rio models is an all-new version of Kia’s popular ‘Kappa’ gasoline engine, which promises an appealing blend of performance and economy.

The innovative 998 cc engine is Kia’s first three-cylinder unit fitted with a turbocharger to deliver impressive performance for its capacity (81kW), while retaining the key fuel economy benefits of a small displacement engine.

Carefully tuned by Kia’s engineers, the new unit delivers its maximum torque (137Nm) from just 1500rpm up to 4500rpm, for excellent ‘real-world’ driveability, and the turbine design has also been optimised to ensure smooth and responsive operation at all engine speeds.

The new engine is expected to be fitted to Kia production vehicles from June, 2012.

Attention to small details reaps large benefits

Painstaking attention to detail by Kia’s engineers has resulted in a series of small but clever developments which all make their contribution to enhancing efficiency, while also reducing weight, complexity and cost, compared to Kia’s normally-aspirated 1.0-litre Kappa unit – itself already a highly-efficient engine.

A Diamond-Like Carbon (DLC) coating – a material typically reserved for application in professional motorsport and high-performance motorcycle engines – is applied to this Kappa’s tappets to reduce friction, and thereby improve efficiency.  This improvement is augmented by other changes, including the use of progressive rate ‘beehive’ valve springs, an optimised CVVT programme, low friction piston rings and an off-set crankshaft centre to reduce the horizontal force acting on the piston head, and therefore cut power loss.  In total the changes result in an 8.8 per cent fuel economy improvement, while enabling the engine to also deliver an increase in power.

Weight reductions and packaging improvements have also been achieved through the use of an aluminium block with a cast iron liner (15kg), by integrating the cylinder head and air filter (500g) and the turbine housing within the exhaust manifold (500g), and by integrating the engine support bracket with the timing chain cover (1kg).

Designed for long-life, low-maintenance motoring

In addition to reducing running costs through efficiency savings, the new engine will also offer Kia owners low maintenance costs throughout their vehicle’s lifecycle.  Like other Kia Kappa powertrains, this unit is fitted with a chain-driven timing system to ensure low maintenance – with a 10 year / 160,000 kilometre guaranteed lifespan.

Kia Service Brisbane

All new Kia Rio images released, yes, we like!

February 22, 2011 / 1435 /

kia rio brisbane(SEOUL) February 11, 2011 – Kia Motors Corporation along with Kia Brisbane has today revealed the first official photos of the forthcoming next generation Rio, which boasts a bold and distinctive personality, bringing the newcomer in line with the rest of Kia’s striking design-led model range. We think it looks amazing.

Tasked with the difficult job of improving upon the remarkable international sales success of the previous generation model, the new Kia Rio will be available in three body styles (with 3-, 4- or 5-doors, depending on market), and has been designed to appeal to customers all around the world.

New Rio has its own interpretation of Kia’s signature grille, integrated with the headlamps to give a new twist on the Kia family look.  In profile, the body to glass ratio and its strong wedge form give new Rio a dynamic sporty stance.  The balance of the window graphic, wheelbase and overall proportions generates a ‘premium presence’ which is rare in this segment.  Overall, new Rio combines European finesse with Korean spice to create a form language that communicates Latin flair.

The new model features a wheelbase extended by 70 mm (to 2570 mm) and promises greater passenger space and comfort, together with increased cargo capacity to 292 litres (hatchback) and 390 litres (sedan).  Exterior dimensions changes include: +55 mm (overall length), -15 mm (height) and +25 mm (overall width) to enhance the feeling of sportiness.

Inside, the new model will deliver a high level of quality previously associated with larger models – together with a wide selection of trim options.

Kia’s B-segment newcomer will be manufactured with an extensive range of six fuel-efficient and low-CO2 engines – from a 1.1-litre diesel unit generating 51.5kW in Europe, up to a 1.6-litre GDI gasoline engine producing 103kW for North America – with the powertrain selection tailored to best suit individual markets and local consumer preferences.  An all-new, high-performance 1.2-litre Turbo Gasoline Direct Injection (GDI) will also be available in Europe from 2012.

Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation, added: “This new model is a big step forward.  The Rio has always been successful, and with this new incarnation we have a car which is extremely attractive, that people will want to buy for its looks.”

Since its launch in 2005, global sales of the current-generation Rio have totalled more than 860,000 units.  It was the company’s third best-selling vehicle in overseas markets during 2010 with sales of more than 219,000 units.

The world premiere of the new Kia Rio will be celebrated at the Geneva International Motor Show on Tuesday, March 1, 2011 – alongside another all-new product for Kia, the next generation Picanto city car – during its press conference, taking place at 16.15 (CET) on the Kia stand in Hall 6.  Also being displayed at Geneva, and making its European debut, is the innovative hybrid version of Kia’s stunning Optima sedan, scheduled to go on sale in the US market later this year.

For more information on the all new Kia Rio contact Kia Brisbane in Toowong today.

Kia Motors posts 19.3% global sales growth in January

February 22, 2011 / 1219 /

(SEOUL) February 9, 2011 — Kia Motors Corporation announced today its global sales figures for January 2011, recording a total of 179,409 units sold including passenger cars (export sales, domestic sales and sales from overseas plants), recreational vehicles (RVs) and commercial vehicles.  This figure represents a year-on-year increase of 19.3%.

In January, Kia posted year-on-year sales increases in all regions of the world – 31.4% in general markets* (40,374 units sold), 25.7% in North America (30,838 units sold), 19.1% in Korea (40,502 units sold), 13.6% in China (40,776 units sold), and 6.8% in Europe* (26,919 units sold).

Kia’s best selling model in overseas markets for the month of January was the C-segment Cerato (known as ‘Forte’ in some markets) with 39,668 units sold.  The Sportage compact CUV and B-segment Rio follow with 23,185 and 17,348 units sold, respectively.  The Sorento mid-size CUV comes in fourth with 13,774 units sold and the Soul urban crossover vehicle rounds out the top five with 10,891 units sold.

Senior Executive Vice President & COO of Kia Motors Corporation, Thomas Oh, said, “With some encouraging signs of recovery coming out of many major markets around the world and the impending launch of the next generation A-segment Picanto and B-segment Rio later this year, we at Kia are confident we will achieve our 2011 global retail sales target of 2,345,000 units which represents a 12% increase compared to 2010.”

Optima-istic start to the year for Kia. More information at Brisbane Kia.

February 22, 2011 / 1153 /

Kia Motors Australia has literally launched into the new year, along with our new dealership of course. Unveiling the all new Optima at the Australian Tennis Open in the middle of January.

The all new Kia Optima joined Cerato, Rio, Soul and Carnival to provide Kia’s passenger vehicle fleet with a strong start up 12.7% compared to January 2010 in a local market which was down .1%, not a bad result, no, a great result.

Leading the charge was the Kia Carnival with its 238 sales in the People Movers under $40,000 representing 34.9% of the market share.

The Kia Rio also had a strong start to the year with its 675 sales resulting in a 17% increase on January 2010 figures.

The all new Kia Cerato hatch and Cerato Kia sedan combined to be up 28.4% for the month compared to the same period last year.

“We added two new vehicles to the fleet last year and upgraded five others. That trend will continue in 2011 as the new Kia design DNA and latest technology becomes available,” said Kia Motors Australia Chief Operating Officer Tony Barlow.

“In January we unveiled the all new Kia Optima. With its head turning looks and a long list of safety features and creature comforts, this is another step in Kia’s new journey. All new and current models will continue to receive input from the Australian product team to make sure that every Kia product meets the high standard demanded by the Australian public.”

In the competitive SUV market Kia Sorento made a sales gain of 51.7% during January compared to the same month in 2010.

Kia Brisbane Dealership.

Kia Sportage Ancap Safety rating achieves 5 Stars!

February 14, 2011 / 1814 /

The diesel left-hand-drive European model was tested by Euro NCAP. Australasian specifications may vary and therefore models sold in Australasia might provide different levels of protection to those described on this page

Kia Sportage Safety

Occupant Protection Score 36.10 out of 37
Variant: Diesel 4WD
Eng: 2 litre diesel
Kerb mass 1630 kg
Category: SUV – MEDIUM
Vehicles built: 2010 Tested by Euro NCAP

The tested model of Kia Sportage was introduced in Australia during 2010. This rating applies to four-wheel-drive variants of the Sportage with 4 cylinder diesel or petrol engines. Dual front airbags, side airbags and head-protecting side curtains are standard equipment. Antilock brakes (ABS), electronic brakeforce distribution (EBD) and electronic stability control (ESC) are also standard. Intelligent seat belt reminders are fitted to both front seats. A rearview camera is available. Pretensioners are fitted to the front seat belts to reduce slack in the event of a crash. A three point seat belt is fitted to the centre rear seat.

5 star. The Sportage scored 15.1 out of 16 in the offset crash test. The passenger compartment held its shape well. There was a slight risk of serious lower leg injury. All other body regions had good protection. The vehicle scored 16 out of 16 in the side impact crash test and a further two points in the optional pole test.

Important note: The  diesel left-hand-drive European model was tested by Euro NCAP. Australasian specifications may vary and therefore models sold in Australasia might provide different levels of protection to those described on this page. Model History and Safety Features The tested model of  Kia Sportage was introduced in Australia during 2010. This rating applies to four-wheeldrive variants of the Sportage with 4 cylinder diesel or petrol engines.
Dual front airbags,  side airbags and head-protecting side curtains are standard equipment. Antilock brakes (ABS), electronic brakeforce distribution (EBD) and electronic stability control (ESC) are also standard. Intelligent seat belt reminders are fitted to both front seats. A rearview camera is available. Pretensioners are fitted to the front seat belts to reduce slack in the event of a crash. A three point seat belt is fitted
to the centre rear seat.
OCCUPANT PROTECTION: 5 Stars The Sportage scored 15.1 out of 16 in the offset crash test.
The passenger compartment held its shape well. There was a slight risk of serious lower leg injury. All other body regions had good protection. The vehicle scored  16 out of 16 in the side impact crash test and a further two points in the optional pole test.
Body region scores out of 4 points each: Head/neck 4 pts,chest 4 pts, upper legs 4 pts, lower legs 3.1 pts.
The passenger compartment held its shape well  in the offset crash test. The brake pedal moved rearwards by 60
mm and upwards  23 mm. The steering wheel hub moved 28mm  forward,  5  mm upward and  4  mm sideways. The front (“A”) pillar  had no rearward displacement. All doors remained closed during the crash. After the crash all doors could be opened with normal effort. The airbag cushioned the head of the driver and contact
was stable. There were no knee hazards. The passenger’s head was cushioned by the airbag.
Body region scores out of 4 points each: Head 4 pts, chest
4 pts, abdomen  4 pts, pelvis 4 pts.
The vehicle was eligible for an optional pole impact test, since it had head-protecting side airbags. The
manufacturer decided to go ahead with the pole test and the vehicle earned a further two points.
Marginal The bumper provided mixed protection to pedestrians’ legs. The front edge of the bonnet provided predominantly poor protection. In most of the areas likely to be struck by a child’s head, the bonnet offered good levels of protection. However, for an adult’s head, most of the areas tested showed poor protection.
Kia Sportage Safety Technical Data

Four super-efficient engines for new Kia Picanto

January 27, 2011 / 1148 /

(SEOUL) January 24, 2011 – Kia customers will benefit from the next generation Picanto’s greatly reduced CO2 emissions and improved fuel economy when the company’s latest A-segment hatchback goes on sale around the world later this year.

Making its global premiere at the Geneva Motor Show in March, new Picanto has been redesigned and re-engineered with stand-out styling that conveys asense of solidity and maturity.  Longer than the previous model, and with an extended wheelbase, new Picanto promises more passenger comfort and 27 per cent increased cargo space.  Offered for the first time with a choice of five-door and three-door bodystyles, it is set to completely redefine its position as one of the most competitive vehicles in the global ‘city car’ A-segment.

Buyers of new Picanto will be presented with a choice of four all-new super-efficient powertrains – three versions of the 1-litre, three-cylinder Kappa engine (gasoline, flex fuel and bi-fuel) and a single 1.2-litre four-cylinder gasoline Kappa power unit – depending on individual markets.

Power outputs will range from 51 to 63kW, with maximum torque between 94 and 121Nm.  Exhaust emissions have been significantly reduced, so that regular models in the new Picanto line-up will have a CO2 rating of 95 to 105 g/km.  The bi-fuel 1-litre engine will generate 60kW and 94Nm of torque.  Fuel economy will range from 4.2 to 5.9 litres per 100 km, contributing to lower running costs.

In Europe, all models will be available with Kia’s fuel-stretching ISG technologies, cutting emissions to between 90 and 100 g/km – so that every model qualifies for local emissions-based tax savings, where available – and improving fuel economy to a range of 4.1 to 5.6 litres per 100 km.

The engines will be mated to a choice of five-speed manual or four-speed automatic transmissions, depending on market.

New Picanto is destined to be a highly competitive newcomer in the A-segment.  As well as offering new levels of powertrain efficiency, it boasts a distinctive exterior, sophisticated interior, and numerous ‘large car’ advanced comfort and safety features like LED daytime running lights, button-start with smart key, grip-type outside door handles and six or seven airbags, depending on region. The new Picanto will also maintain Kia’s reputation for delivering great value.

The next generation Picanto will make its global premiere on March 1 at the 2011 Geneva International Motor Show.

Korean star unveiled at Aussie Open

January 27, 2011 / 1409 /

Kia Motors Australia has unveiled an all new medium passenger vehicle at the 2011 Australian Open.

Kia Optima

The new Kia Optima replaces the Magentis but is a clean sheet design in every aspect and showcases a number of the Korean manufacturer’s latest innovations.

The single model being imported into Australia features the new ‘Schreyer’ design DNA and is loaded with features and creature comforts which Kia Motors Australia Chief Operating Officer Tony Barlow says will provide the vehicle with a strong showroom presence.

“Kia’s product concept behind the creation of new Optima had focused on four key areas,” Mr Barlow said. “Stand-out styling – a unique exterior with a driver-oriented interior, class-leading performance – down-sized but more efficient engines with six-speed transmissions, superior packaging – new, longer wheelbase platform and advanced features – high-tech options to boost Optima’s status and Kia’s brand identity.

“Everything about the Optima is new and exciting. The gasoline direct injection engine took two years and US$145million to develop. It’s light, powerful and economical and when matched to the new Kia six-speed automatic transmission with sport mode and steering mounted paddle shifters, it’s exciting to drive.”

The Optima being imported into Australia is a high spec Platinum powered by a 4-cylinder, 2.4-litre GDI Theta II engine which produces 148kW at 6300rpm and 250Nm of torque at 4250rpm. While the new power plant offers smooth power it also meets the EURO IV emissions requirements and boasts a combined fuel consumption of 7.9L/100km.

At a glance the sleek, lower, longer, wider Schreyer design with body coloured bumpers, door handles and side mirrors is a head-turner.

“Styling has been one of the foundation stones of Kia’s global success over the past two years and in the Optima it is clear to see the defining look that now has Kia producing cars of desire,” Kia Motors Australia President CEO Mr M.K Kim said.

“That styling maturity has been recognised by a string of design awards, the most recent being the prestigious global iF Good Design Award for both Optima and Sportage.

“The stunning good looks coupled to quality engineering and unbeatable value make a compelling argument for our brand.”

LED daytime running rights make the Optima highly visible to other vehicles while the raked windscreen and three-panelled panoramic glass sunroof provide the cabin with a glasshouse feel.

High intensity discharge (HID) headlamps, 18-inch alloy wheels and rear spoiler add to the new Optima’s visual presence.

The interior of the Optima is aircraft cockpit inspired. The centre stack instrument panel is contoured toward the driver (at a 9.6 degree angle) to produce a wrap-around cockpit feel.

A high centre console with paddle-shifters behind the steering wheel confirm that Optima is built for people who are passionate about driving their cars. The shapes of the centre console and centre armrest are also angled towards the driver.

The interior consists of black leather and wood look trim and features Kia’s latest dual zone automatic climate control air-conditioning with rear vents.

Both front seats offer power adjustment (driver 8-way / passenger 4-way), and a heated cushion and backrest.  In addition, the driver’s seat features powered lumbar support and cool ventilation. The 60/40 folding rear seat backrests are standard and can be folded down for greater seating and cargo carrying versatility, depending on driver and passenger needs.

Optima is equipped with the latest Infinity® premium sound system which runs seven speakers, including a 4-inch centre speaker plus a 8-inch sub-woofer through an external amplifier. In addition to a radio/CD player with MP3, USB and iPod connectivity, it features a 6-CD changer and Bluetooth wireless connectivity. The radio antenna is discreetly integrated within the rear window glass.

Other standard high-tech ‘comfort and convenience’ features include a smart key for keyless entry, together with an engine start/stop button, ‘welcome home’ escort lights and LED side repeaters in electric folding side mirrors.

The list of active and passive safety features includes ABS with electronic brake distribution (EBD), brake assist (BA) and electronic stability control (ESC), six SRS airbags and the new tailgate-mounted reversing safety camera fitted with a 130-degree, wide-angle lens which transmits images to an LCD display set within the interior rear-view mirror.

This enables the driver to simultaneously check the rear view mirror and the blind spot immediately behind the car. A rear warning sensor also helps the driver to avoid contact with pedestrians and other vehicles by triggering an audible warning whenever the Optima is approaching an obstruction.

Kia optima brisbane

The new Kia Optima received the highest possible crash safety rating of “Good” in all four tests conducted by the Insurance Institute for Highway Safety (IIHS) in the US and has been recognized as a “Top Safety Pick,” the top award handed down by the organization.  A 5-Star rating in Euro NCAP’s crash tests is anticipated in April 2011.

The new Optima will be available in seven exterior colours: Snow White Pearl, Bright Silver, Ebony Black, Platinum Graphite, Satin Metal, Santorini Blue and Spicy Red and will sell for $36,990 RRP (excl. statutory charges & dealer delivery).


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